Sanlam has been named the overall top-performing brand for 2018 in the Loeries’ recently released annual Official Rankings.
The rankings provide a comprehensive overview of performance across the advertising and brand communications industry throughout Africa and the Middle East, based on performance at the prestigious 2018 Loerie Awards held in Durban in August.
This year Sanlam is the top brand, having won 16 Loeries, including a Grand Prix. Fast-food chain Chicken Licken and personal care company Kimberly-Clark took second and third place respectively.
Mariska Oosthuizen, Sanlam’s Head of Brand, is this year’s top brand representative, followed by her colleague Kelly Driscoll.
‘I’m extremely honoured to have received these accolades, both from a brand and personal perspective,’ Mariska says. ‘But it was only possible because of the talent, commitment and support of our agency partner King James and my extraordinary team.’